indigus Brand

 

The Community Pharmacy Icon is a combination of two very powerful visual forms. The mortar and pestle have long been a representation of health. The Medicine Wheel a symbol of life.

Within the Community Pharmacy Icon the mortar and pestle symbolism is representing - Unity (with the emphasis on the word ‘US’) - with the mortar (or bowl) being representative of acceptance and the pestle (or grinder) being a symbol of - Giving. The two together, the pestle resting in the mortar is a symbol of health, acceptance, partnership and connection.

It is traditionally accepted that the Medicine Wheel is a symbol of life and specifically the Circle of Life. Each of the Four Directions (East, South, West, and North) are typically represented by a distinctive color, such as our use of black, red, yellow, and white. The color blue was used as the symbol for wisdom and confidence.

In the case of the Community Pharmacy Icon, the colors and directions also meant to represent:

  • Stages of life: (birth) child, youth, adult and elder (death)
  • Aspects of life: spiritual, emotional, intellectual, physical

The word, Indigus name or icon, is coined from the word Indigenous, with a focus on the collective quality and nature of communities with the accent on the two letters 'us'.

Unite Interactive